Our Team

We are a global community of localization experts, writers, and content strategists with roots in Asia, the Americas, and Europe. Our journey begins with words. We are not mere translators; we are wordsmiths. We don’t just translate; we transform. We transcend language and cultural barriers to deliver a vivid customer experience that truly understands the values and delights of local culture in a way you can relate to. Our communication resonates, connects, and makes your product or brand feel like a local favorite, no matter where it lands.

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Sophia Hwajung Lee 이화정

Founder & Chief Executive Officer

Functional Leads

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Chris Youm 염동윤

i18n & L10n Engineering Lead
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Philip Ting 필립 팅

FP&A Director
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Liz Yoon 리즈 윤

Senior Operations Manager
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Taew Sukpanyatham พิชญ์พิมล สุขปัญญาธรรม (แต้ว)

Talent & Communications Manager
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Jane Lee 이윤희

People & Culture Manager

Market Leads — Cross-Functional

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Deborah Hong 데버라

Lead US Project & People Manager
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Rhody Kim 김다예

East Asia Regional Lead
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Pitcha Sillapasuwan
พิชชา ศิลปสุวรรณ

Southeast Asia Regional Lead
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Todd Ahn 안소은

Korean Locale Lead
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Mami Suzuki

Japanese Locale Lead

Advisory Consultants

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Yvette Yang 양윤재

Consumer Insights & Intelligence Advisor