Culture Flipper does not take the easy way out just because it is faster. We craft the intended message based on insight from extensive research into cultural context. We then look for the best possible way of delivering the meaning of that message. Our experts, who are as diverse as the consumer groups we target, become directly involved in each content area we transcreate. Through a process of exchange, collaboration, critique, and communication, we achieve a synergy that goes beyond the efforts of any one individual.

Culture Flipper achieves success through the close collaboration of our various team members who contribute their unique expertise from their respective fields. During the process of language transcreation, the collective team effort blurs the rigid systems of vertical hierarchy and individual work priorities. When focusing on the source text we share our interpretations and analyses. The content we produce is the result of input from our team members: linguistic experts, copywriters, editors, phonetics experts, consumer insights and market research experts, terminologists, typographers, graphic designers, and art curators who specialize in Korean, Chinese, Japanese, English, Thai, French and Vietnamese, as well as multicultural project managers and coordinators.
At Culture Flipper, we are satisfied with our "flip" only when we have fully worked through our differences in opinion. Through an endless repetition of collaboration and flipping, we eventually arrive at a result that satisfies all parties involved. In our own words at Culture Flipper, we flip and flip—and then we flip again.